{"id":120298,"date":"2023-04-18T15:00:53","date_gmt":"2023-04-18T15:00:53","guid":{"rendered":"http:\/\/nectardesign.dev\/?p=120298"},"modified":"2023-05-24T16:23:13","modified_gmt":"2023-05-24T16:23:13","slug":"email_marketing_101","status":"publish","type":"post","link":"https:\/\/nectardesign.dev\/fr\/2023\/04\/18\/email_marketing_101\/","title":{"rendered":"<p>Email Marketing 101 : Les bases \u00e0 conna\u00eetre<\/p>"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-0\"><div class=\"row triple-top-padding double-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"><div class=\"uncoltable\"><div class=\"uncell\"><div class=\"uncont no-block-padding col-custom-width\" style=\"max-width:804px;\"><div class=\"uncode_text_column\"><p><span style=\"font-size: 12pt;\">Email marketing is a powerful tool that can help you connect with your target audience and drive sales. But if you&rsquo;re new to email marketing, it can be overwhelming to know where to start.&nbsp;<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">We&rsquo;ll break down the basics of email marketing, including what it is, why it&rsquo;s important, and how to get started.<\/span><\/p>\n<h2><span style=\"font-size: 12pt; color: #1fa4ce;\"><b>\u00c0 la base<\/b><\/span><\/h2>\n<p><span style=\"font-size: 12pt;\">Email marketing involves sending promotional messages or newsletters to a list of subscribers. It&rsquo;s a highly targeted form of marketing that allows you to reach people who have already expressed interest in your products or services. And because email is such a personal channel, it&rsquo;s a great way to build relationships with your customers.<\/span><\/p>\n<blockquote>\n<p><span style=\"font-size: 12pt;\">A &nbsp;powerful tool to connect with your audience and drive sales.<\/span><\/p>\n<\/blockquote>\n<h2><span style=\"font-size: 12pt; color: #1fa4ce;\"><b>Commencer avec le marketing par courriel<\/b><\/span><\/h2>\n<p><span style=\"font-size: 12pt;\">You?ll need a few key components. First, you&rsquo;ll need an email list. This can be built through a variety of channels, such as sign-up forms on your website, social media, or in-person events. You&rsquo;ll also need an email marketing platform to send your messages and track your results. There are a variety of options available, ranging from basic tools like Mailchimp to more advanced solutions like HubSpot or Marketo.<\/span><\/p>\n<h2><span style=\"font-size: 12pt; color: #1fa4ce;\"><b>Cr\u00e9er un message percutant<\/b><\/span><\/h2>\n<p><span style=\"font-size: 12pt;\">Once you have your list and your platform, you&rsquo;ll need to create your messages. This involves crafting a compelling subject line, writing engaging copy, and including eye-catching visuals. You&rsquo;ll also want to personalize your messages and segment your audience to ensure you&rsquo;re sending relevant content to each subscriber.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">Dans l'ensemble, l'e-mail marketing est un outil puissant qui peut vous aider \u00e0 \u00e9tablir un lien avec votre public et \u00e0 g\u00e9n\u00e9rer des ventes. En suivant ces conseils de base et ces meilleures pratiques, vous pouvez cr\u00e9er des campagnes d'e-mailing r\u00e9ussies qui donnent des r\u00e9sultats.<\/span><\/p>\n<\/div><span class=\"btn-container\"><a href=\"\/fr\/contact\/#row-unique-4\" class=\"custom-link btn btn-lg border-width-0 btn-accent btn-round btn-flat btn-icon-left\" target=\"_blank\">Lancons votre premi\u00e8re campagne d'emailing !<\/a><\/span><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Just the other day I happened to wake up early. That is unusual for an engineering student. After a long time I could witness the sunrise. I could feel the sun rays falling on my body. Usual morning is followed by hustle to make it to college on time. This morning was just another morning yet seemed different.<\/p>","protected":false},"author":3,"featured_media":120530,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[18],"tags":[335,228,336,230,337,242,338,245,339,324,325,326,327,328,329,330,331,332,333,334],"class_list":["post-120298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-invest","tag-loyalty","tag-continuous-process","tag-business","tag-unique","tag-social-media","tag-reputation","tag-target-audience","tag-consistent","tag-branding","tag-success","tag-essential","tag-elements","tag-brand-identity","tag-messaging","tag-logo-design","tag-investment","tag-lasting-brand","tag-credibility","tag-trust"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/nectardesign.dev\/fr\/wp-json\/wp\/v2\/posts\/120298"}],"collection":[{"href":"https:\/\/nectardesign.dev\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nectardesign.dev\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nectardesign.dev\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/nectardesign.dev\/fr\/wp-json\/wp\/v2\/comments?post=120298"}],"version-history":[{"count":15,"href":"https:\/\/nectardesign.dev\/fr\/wp-json\/wp\/v2\/posts\/120298\/revisions"}],"predecessor-version":[{"id":120322,"href":"https:\/\/nectardesign.dev\/fr\/wp-json\/wp\/v2\/posts\/120298\/revisions\/120322"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nectardesign.dev\/fr\/wp-json\/wp\/v2\/media\/120530"}],"wp:attachment":[{"href":"https:\/\/nectardesign.dev\/fr\/wp-json\/wp\/v2\/media?parent=120298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nectardesign.dev\/fr\/wp-json\/wp\/v2\/categories?post=120298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nectardesign.dev\/fr\/wp-json\/wp\/v2\/tags?post=120298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}